Meet the Team
Founder / CEO
Joey launched Still Beauty in late 2014, and has since built a reputation as one of Australia’s leading remedial massage and beauty entrepreneurs. She also gives a pretty good massage herself, once nicknamed “thumbs of steel.” As Joey explains, the path to launching her business was a long one. And it all started with a trip to Thailand, a radio advertisement, and cold winter days traipsing her massage table through the snow.
Joey, what was your first business experience?
JB: My working life began in year 12 when my friend and I started a jewellery business. After we finished school we thought we could make a full-time thing out of it, so we drew up a business plan and bought about $500 worth of beads during a holiday to Thailand. It was exhilarating, we were 17 or 18 at the time, we’d literally just walk into shops, like Bettina Liano and Husk, and show them what we’d made.
When did you get into massage therapy?
JB: One frosty morning when I was 22. I thought to myself that I’d really like to live overseas, preferably in the Maldives. But then I thought, what am I going to do make coconut necklaces for the locals? I asked my friend and she said that I'd always given a good massage.
The next morning, I turned on the radio and a voice boomed out: “have you ever thought about travelling overseas as a massage therapist? Enrol now at the institute of something-or-rather.” It was only an advertisement, but I saw it as fate.
What happened next?
JB: I studied remedial massage for one year at the Endeavour College of Natural Health, in Melbourne, while at the same time working at Re-Creation Physio and Massage Therapy Armadale with the legendary Phil Powers.
That same year I also started taking my massage table to people’s homes for a bit of cash on the side (and because I was obsessed with practicing).
What did you do when you finished studying?
JB: I decided to move overseas. I had a little gap before I was due to fly though, so I moved to Byron Bay for two months and trained to become a yoga teacher (I’m also a yoga teacher), which actually ended up teaching me a lot about massage and touch.
I then ended up moving to the UK (not the Maldives, sigh), and got a job at Bliss day spa, in central London. It didn’t pay very well, so I also did home visits on the side.
With a car?
JB: No! And it was tough. Picture: it's December in London, and I’d have to get across town on the Tube with my massage table. I ended up wheeling it through the snow on this special trolley. I’d get looks.
When did you start Still Beauty?
JB: While I was in London I noticed that everybody is very busy. They’re the busiest people in the world. And home visits really worked for them. I thought to myself, why should Australia be any different?
I moved back to Melbourne when I was 25 and studied beauty at Helen Aibicare (I’m also a beautician), and then in November 2014 I launched Still Beauty.
I always knew I wanted to do something different with massage and beauty. With home treatments, you really get to stay in the zone. You don’t have to walk outside and find your car, deal with traffic, bla-bla-bla. You get to stay in massage land and just relax.
I also wanted to try to change the perception that massage therapy is a luxury or indulgence. It’s really not. Massage is important for your health, and I think – I hope – most of my clients know that.
New Zealand native Kate has five years of massage experience under her belt, starting with her days back in Wellington where – while also working at a clinic – people would line up (not literally) for treatments at her home. After a skip over the pond, and the birth of her son Oscar, Kate joined the Still Beauty family with wealth of knowledge both as a massage therapist and a mother. As she explains, this counts for a lot.
Kate, when did you get into massage therapy?
KM: I got into massage therapy out of school. I studied beauty therapy, though massage was my favourite element. After this I worked in a clinic in Wellington for a couple of years and also started doing massages at my home where I could.
When did you move to Australia?
I travelled for a couple of years and eventually settled in Melbourne. When I arrived I brushed up on my skills by doing a Certificate III and Certificate of Massage at The Southern School of Natural Therapy. To stay fresh I also gave friends and family treatments at home, for free. I think I was everyone’s best friend that year.
And then you had a baby?
KM: Yes! A boy called Oscar, he just turned ten months old.
Do you think having Oscar changed you approach to pregnancy massages?
KM: Absolutely. I started at Still Beauty a few months after he was born and it definitely helped me make a new kind of connection with my pregnant clients, and appreciate all of the little things that come with the experience. Like the more comfortable positions to get in, or the most common sore areas.
I was pretty lucky in that I didn’t suffer too many side effects (like swelling or sciatica), but I understand the discomfort pregnant women go through. It’s hard work carrying a baby and it can be assuring to know that that pain and tension can be releaved. And it gets so much better – I remember my first post-natal massage just being the best thing in the world. Plus, you know, pregnancy pillows are amazing!
One more thing about post-natal massage. I think these sometimes get overlooked because mum's needs become secondary when the baby arrives. But of course there’s so much tension from everything that comes with the territory: late nights out of bed, that hunch you get into when you’re breast feeding (which can put serious strain on your back). Then of course there’s the fact that you’ve just had a baby and you’re body is still in recovery mode.
Do you massage Oscar?
KM: I do, he loves it. He kind of just goes still and sits there with this curious yet satisfied look on his face. It’s actually the only time he sits still!
Babies get really tight shoulders, you wouldn’t expect it but it happens. Their glutes also get very tight (I push down on Oscar’s after his bath). Baby massage is another great service at Still Beauty. And I hope more people come to see it – like all of our treatments – as something that’s necessary for health and wellbeing rather than a luxury or indulgence.